Overreacting Better Approach Than Underestimating

The organizer of the “College Beach Weekend” activities in Ocean City released a statement online late this week saying, “For everybody’s that’s nervous, they should absolutely relax. We’re just coming here to be on vacation, not to cause trouble. Honestly, it’s a shame that people think we’re coming there with the intention of acting foolish.”… Read more »

Creative Solutions For Mobile Demand

How important is cell phone reception on the beach? Considering the ocean and beach views and family activities that should be garnering attention, it shouldn’t be critical. However, the disturbing fact of the matter in today’s world staying connected is imperative and, more importantly, expected. Today’s world seemingly revolves around multi-tasking, whether it be professional,… Read more »

Ocean City’s Broad Appeal Tough To Quantify

Who comes to Ocean City? What type of economic class finds this beach town appealing? How much in household income should the resort target with ad campaigns? Should it be $75,000, $100,000 or more? Those were some questions asked this week in general terms during a discussion involving the renewal of the city’s advertising vendor… Read more »