National Ad Accords Announced

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OCEAN CITY – Coldwell Banker Residential Brokerage announced this week it has entered into national advertising agreements that will prominently enhance the current placement of Coldwell Banker Residential Brokerage’s approximately 3,200 property listings on the top four real estate websites and portals — Realtor.com, Trulia.com, Yahoo Real Estate and Zillow.com. The agreement was made by NRT LLC, the parent company of Coldwell Banker Residential Brokerage.

The agreements give premium placement to Coldwell Banker Residential Brokerage property listings. As a result, Coldwell Banker Residential Brokerage’s agents and their clients will gain a competitive edge in attracting homebuyers during the 180 million visits that these sites collectively receive each month.

NRT is the first national residential real estate brokerage company to take advantage of the listing and agent branding packages for its companies on all four sites.

“Real estate companies and their consumers today need to significantly differentiate themselves online,” said Dean Cottrill, president of Coldwell Banker Residential Brokerage. “The enhancement package will certainly enable our agents to effectively distinguish their client’s listings from those of competitors. This comprehensive online marketing platform, is just one of the many ways Coldwell Banker Residential Brokerage provides unmatched benefits to our agents and their clients.”

“We currently market our listings on more than 400 real estate websites nationwide,” said Sue Helmer Anderson, Marketing Manager with Coldwell Banker Residential Brokerage. “The market share of these top four real estate sites is significant, and we believe that they are the best places for us to investment in our online marketing platform.”

Top Ranking Achieved

SALISBURY – Holly Campbell currently holds the top-rank out of all Re/Max Premier Properties agents in year-to-date pending transactions [13 properties under contract], sales volume [$4,620,256], and total commissions earned, and is No. 2 in closed transactions [21 transaction sides closed]. Re/Max Premier Properties consists of three offices — Salisbury, Ocean Pines and Ocean City.

“I’m proud to have earned this recognition, and grateful to have helped so many clients achieve their goals,” said Campbell, who is eligible for the Re/Max 100% club. “The appreciation and continued referrals from my clients and friends are always a great honor. As a real estate agent, you have to adapt to the market and emerging technologies. My goal in 2011 is to continue growing, by providing professional real estate services, trusted client care and real results.”

   
Healthcare Alliance Honors PRMC

SALISBURY — Peninsula Regional Medical Center (PRMC) in Salisbury has been recognized by a national healthcare alliance for reducing mortality and cost of care while increasing adherence to clinical evidence.

PRMC received an honorable mention in the Premier healthcare alliance’s inaugural Quest Award for High Value Healthcare for reaching top performance thresholds in three areas — evidence-based care, deliver the most reliable and effective care based on national guidelines that follow proven practices; mortality, eliminate avoidable hospital deaths; and cost of care, safely reduce the cost of care for each patient’s hospitalization.

PRMC was just one of three Maryland hospitals to be so honored by Premier and the only healthcare facility on the Delmarva peninsula to receive the honorable mention designation. PRMC improved the delivery of recommended evidence-based care measures by 12.67% as a participant in the voluntary Quest collaborative. Evidence-based care measures include interventions such as administering aspirin upon arrival and discharge and smoking cessation for heart attack patients.

In doing so, PRMC reduced its case mix and inflation adjusted cost by an average of $860 per patient, while reducing mortality by 5%.

“PRMC is proud to be recognized,” said Dr. Peggy Naleppa, President/CEO of Peninsula Regional Medical Center. “We are determined to deliver the best care to our patients by operating in an environment with the safest, highest quality practices possible.”

Producer Earns Designation

OCEAN CITY — Peggy Holt, producer of the Insurance Management Group, Inc. of Ocean City, has successfully completed the Commercial Property Institute.

The three-day insurance institute was one of the five parts of the Certified Insurance Counselors Program offered annually by The National Alliance of Maryland. After the successful completion of all five institutes, covering all major areas of the insurance field and five rigorous examinations, Holt will be awarded the CIC, Certified Insurance Counselor, designation, by the National Society of Certified Insurance Counselors, the largest provider of professional insurance education.

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