OCEAN CITY – Susan G. Komen Maryland has announced some changes for its annual spring fundraiser in Ocean City.
Komen has been hard at work on the next evolution in the history of the Race for the Cure® series, and residents of the Eastern Shore will be among the first in the country to see it.
Komen Maryland has been selected to be one of 26 locations across the country to launch the new Susan G. Komen MORE THAN PINK WalkTM event, which along with a new name will include a fresh new look and experience focused on energizing the community around the lifesaving work Komen’s supporters make possible. This new approach is based on input from participants across the country, data from nine pilot events in 2018, and by Komen’s own observations from years as the leader in breast cancer walks.
“Much of what you have come to love about the race will continue with our new MORE THAN PINK Walk,” said Michael Jessup, executive director of Komen Maryland, “These changes are intended to increase people’s connection to our work beyond breast cancer awareness. Together, we are more than pink–a community of people who want to do more for research, more for our communities, more for those among us who are living with breast cancer – including metastatic breast cancer – and more action to get us to cures.”
Ocean City’s event will be held April 13 in the Ocean City Inlet parking lot.
The biggest difference attendees will notice is that the MORE THAN PINK Walk will not have a separate timed run element, focusing instead on the vast majority of the event’s participants who walk, rather than run, during the event historically. This change will create a greater sense of community among participants and will provide a more personalized, emotional experience for all who attend.
“We’re excited about this new chapter and encourage everyone to register and begin fundraising. We look forward to seeing everyone walking on April 13, for a day of community and hope in support of all those living with breast cancer, and those who have survived, and to remember and celebrate the lives we’ve lost to the disease,” said Jessup.
Registration is $20 for participants. All survivors will receive a complimentary T-shirt and a surprise gift to use in the opening ceremonies. All general participants will receive a surprise gift to use in the open ceremonies but must fundraise $100 to receive a T-shirt.
For more information on this event and what changes to expect, please visit us online at www.komenmd.org/oceancity.