NEW: OC Picks Coca-Cola As Official Soft Drink

OCEAN CITY – The Ocean City Mayor and Council today approved a five-year agreement with Coca-Cola Refreshments for the beverage company to be the town’s exclusive beverage franchise holder.

The contract, which takes effect April 2, has an estimated annual value of $286,172. The franchise contract, among other things, designates Coca-Cola as the “official soft drink of Ocean City,” and provides that their products will be served in all town-owned properties and at all town-operated events.

Benefits provided to the town by Coca-Cola include a direct annual cash payment of $65,000, commission on product sales, media advertising, free product for Town events, and marketing and promotional support.  Coca-Cola also will contribute $5,000 annually to the Ocean City Recreation Boosters, a non-profit community organization that supports the Town’s recreation programs.

“The Town is looking forward to working with Coca-Cola on a coordinated marketing program to promote Ocean City as a prime mid-Atlantic destination and Coca-Cola as our official beverage partner,” said Mayor Rick Meehan.

The agreement will succeed the current contract held by Pepsi Bottling Ventures.

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