Hello, Wicomico County.
In the largest circulation expansion in our 27-year history, The Dispatch today begins distribution throughout Wicomico County, including the towns of Fruitland, Salisbury, Pittsville, Parsonsburg and Willards.
For some of you, we have met before, while you have been in the Ocean City or surrounding areas. For the rest of you unfamiliar with our paper, let me introduce us.
Since 1984, The Dispatch has been hitting the streets in Worcester County and lower Sussex County every Friday. We are a weekly newspaper that focuses on comprehensive news coverage, while also playing a valuable role in our community, covering weekly social and educational events in our full-color photo pages, publishing detailed listings of local events of importance and aiming to actively engage our readers in the goings-on of the lower shore.
Beginning today, we are bringing this to the Salisbury area. Upon flipping the pages inside, you will find news stories from this week’s Salisbury City Council and Wicomico County Council meetings, a new Regional Digest (page 10A), various police-related incidents on the Cops & Courts pages (page 18A), a full page of pictures from Salisbury’s 3rd Friday event last month (page 8C) and a full page of people out and about in the Wicomico community (page 16C), among other things.
This expansion is one of many recent changes for our company. Others include a new and improved website for the paper including a mobile friendly version; the launch of a new awards campaign called The Dispatch’s Shore Stars, the first event organized to honor Charitable Souls in the tri-county area; all color pages (68 pages in this issue) are now printed on a heavy premium paper; a massive infrastructure overhaul at our offices in Berlin; the upcoming launch of a new E-dition on our website; and a planned northern circulation expansion in the spring.
However, the 20-percent surge in circulation to the Salisbury area is the most exciting change of all for our company, and we look forward to playing a valuable role in the community as we do in Worcester and Sussex counties.
Today, The Dispatch became a regional paper with an aggressive saturation circulation in three shore counties, distinguishing this weekly newspaper as a unique entity in a crowded media market. We will now view the news with a regional perspective, keeping in mind the various diversities among us.
We are excited to begin this new journey and we look forward to bringing you along with us as we grow, transition and improve over the coming weeks and months.
We have high expectations for the future and we look forward to proving to our “new” regional readers we are a news source you can count on.