A Week In Business

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New Director Named

SALISBURY – John Morcom has been named Peninsula Regional Medical Center’s Director of Respiratory, Pulmonary and Neurology Services, according to Karen C. Poisker, Vice President of Patient Care Services.

Morcom has been employed at Peninsula Regional since 1971 and served as a Respiratory Therapist in the Respiratory Care Department until 2003. He then joined the Medical Center’s Information Services Department as a clinical analyst, where he played an important role in implementing the electronic order entry system and documentation that is used today in Peninsula Regional’s Emergency Department. Morcom is a graduate of the California College for Health Sciences. He also attended Salisbury University, where he also served as a clinical instructor for eight years.

As director, Morcom will oversee the Respiratory and Pulmonary Departments at Peninsula Regional, as well as the Medical Center’s Sleep Center and EEG/EMG services. The Respiratory Care Department features more than 50 respiratory care practitioners who have been trained to perform assessments, and who treat, manage, control, educate and care for patients with pulmonary problems. Working with and under the direction of pulmonologists, they provide 24-hour coverage, offering numerous therapies and procedures for the treatment and management of patients with respiratory illnesses.

Top Producer Announced

WILLARDS – Atlantic/Smith, Cropper & Deeley has announced Don Fentress as top insurance producer for November.

With more than 25 years of insurance experience, Fentress specializes in writing property and casualty insurance for local and regional business customers. He holds the Accredited Advisor of Insurance designation and earned his Bachelor of Science degree from Salisbury University.

Hospital Network Launched

SALISBURY – Cardiologists and medical imaging specialists at Peninsula Regional Medical Center’s Guerrieri Heart & Vascular Institute now have the capability to quickly and efficiently exchange patient images and data with three other Eastern Shore hospitals through the use of a unique Web application called eMedcon™ by McKesson.

This technology, which has been utilized for several years between the Medical Center and Washington Hospital Center in Washington, DC, has recently been installed in the cardiology departments of Nanticoke Memorial Hospital in Seaford, Shore Health System’s Memorial Hospital in Easton and Beebe Medical Center in Lewes, Del., enabling enhanced communication among the facilities and expedited patient care.

With eMedcon™, referring physicians from these hospitals can now consult with each other and exchange patient images online over a customized, secure website in an e-mail like exchange. This software-based digital image transfer system allows digital images to be compressed while maintaining diagnostic quality. The images are then transferred to multiple sites over the Internet at a relatively low cost, allowing users to view and exchange cardiac images and reports from anywhere in the world with internet access.

eMedcon™ eliminates the time and distance limitations that occur with traditional data exchange between health care professionals. By eliminating the need to download images and data onto a CD, send the CD to the other facility by carrier, wait for the information to be viewed and then coordinate phone calls between the specialists to validate a diagnosis, eMedcon™ allows the information to be exchanged in a matter of seconds over the internet, resulting in faster diagnosis and patient transfer to the other facility if necessary.

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