OCEAN CITY – The Ocean City Hotel-Motel-Restaurant Association 34th Annual Spring Trade Expo in the Roland E. Powell Convention Center is just where you want to be on March 2-3. You can place orders for everything you need to keep your business stock up to date, and attend free seminars to better your business.
In addition to the many seminars offered, there are two seminars being showcased prior to the Expo’s opening.
“The 7 Secrets of Successful Marketing” will be held at 10 a.m. on March 3. Taught by marketing guru Jon Goldman, who was voted “Info-tainer of the Year” by the USPS, this seminar will show you how to get moving, get noticed and get results. He will offer great tips to make your business standout to your target market.
“In today’s hyper-competitive, oversaturated marketplace, “me-too” marketing just doesn’t cut it,” said Goldman.
Goldman will teach attendees how to leverage their budget by targeting only qualified hungry fish and how to make powerful offers using irresistible bait. Need one-on-one suggestions? Bring your current marketing materials and receive on-the-spot feedback. He has helped companies like IBM, Nickelodeon, and National Geographic and now he’s ready to help you.
If you find yourself increasingly frustrated about how to market to immigrant clients, the “Understanding Cultural Divide and It’s Implications” seminar is perfect for you. This seminar will also be held at 10 a.m. on March 3 and will cover the in’s and out’s of selling to other nationalities. Things that you don’t know or don’t understand about other cultures can hurt your bottom line. Many people are clueless about cultural taboos of immigrant clients and get frustrated when dealing with them. Kenny Soni of Performance Unlimited can help you to avoid the pitfalls and problems associated when working with other cultures and provide you with unique solutions to get your team “in the know” to further relationships that will ultimately lead to bigger sales and more referrals.
With the current market, you need to be aware of ways to make your business standout to your target audience. This is a great way to take advantage of advice from some of the leading experts in the industry. And best of all, it’s free.
Visit www.oceancitytradeexpo.com for a complete list of this year’s seminars. Be sure to register to attend at www.oceancitytradeexpo.com so that you can get into the expo for free. Registration after Feb. 22 is $10 per person. You must be 21 to enter and the expo is open to the trade only.